Jennifer Aniston, who made “The Rachel” an iconic Nineteen Nineties coiffure, reveals her haircare model, LolaVie.
LolaVie has launched its first product, a “glossing detangler,” by its web site.
Referencing Aniston’s nickname Lola, the road claims its merchandise are vegan and cruelty-free. A press launch revealed that Aniston was additionally “closely concerned” in manufacturing, from product growth to inventive course.
LolaVie additionally claims to concentrate on pure elements. Its detangling spray is created from chia seeds, lemons, and vegetable-derived ceramides, amongst different pure elements. The road additionally says its merchandise are free from silicones, parabens, sulfates, phthalates, gluten, and preservatives. The press launch added that the usage of bamboo essence will assist scale back water consumption to “shield the planet’s most treasured assets.”
LolaVie provides that its glossing detangler will detangle locks, improve shine, and shield hair from injury. Priced at $25, it’s packaged in a modern white bottle and incorporates exfoliating botanicals.
Widespread hypothesis sparked final week when Aniston tagged LolaVie in an Instagram submit with simply the phrases “One thing’s coming” as a caption. A 2019 trademark submitting for LolaVie states “non-medicated preparations for the care of the pores and skin, hair, nails and physique; bathtub gel; bathe gel; deodorants for private use,” in addition to “lotions.” The model’s Instagram account revealed few particulars on the time—its first submit merely confirmed an image of bamboo shoots in a glass jar.
“The Rachel,” a layered, highlighted coiffure, has been related to Aniston as she performed the eponymous character of Rachel Inexperienced in “Mates.” It was initially created by hairstylist Chris McMillan and has since been a magnificence touchstone of the Nineteen Nineties.
Aniston joins a protracted line of celebrities to enter the wonder market, with stars like Rihanna and Selena Gomez launching make-up manufacturers as Millie Bobby Brown and Pharrell, amongst others, flip to skincare. Whereas fewer have turned to hair merchandise, Aniston joins the likes of Tracee Ellis Ross and Taraji P. Henson, who’ve each launched hair care collections in recent times.